Reducing Retail Shrinkage by 67% with AI Video Analytics
!The Challenge
NovaMart's 150 store network was losing ₹80 crore annually to shoplifting, internal theft, and undetected operational inefficiencies. Manual CCTV monitoring was reactive rather than preventative.
→Our Solution
We deployed a real-time AI video analytics platform across all 150 stores using YOLO-based object detection, behavioral analysis, and anomaly detection. The system detects theft behaviors, alerts store staff instantly, tracks employee compliance, and provides operational heat maps for store layout optimization.
Technology Stack
“We went from catching shoplifters after the fact to preventing theft in real time. The system paid for itself in under 3 months.”
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